Google adsense – should you really bother?

In a nutshell, no.

I haven’t checked, but perhaps, there are still tons of sites or youtube videos promoting Google adsense as your key to financial security. Before you get all excited about this, read on.

I started on adsense about 2005. At the time, I was already an adword advertiser.

The ads appeared on a few sites I operated and soon, in blogs. Now they appear in several blogs. When I first started, I used to make about US$ 300.00 a month.

Years passed, the number of blog posts grew by leaps and bounds. As my audience expanded, my check good smaller and smaller. So now, I am making less than US$ 100.00 – A YEAR!

Yes, with thousands of pages in which the ads appear, I have to believe that only a couple of clicks occur every two days, if any.

In the meantime, the price of google adwords ads has grown – A LOT. Good keywords cost between $1.00 to  $3.00, while around 2005 they cost US$0.50.

That is not all. The other day, I posted something in one of my blogs, in which the ads appear in three locations. I had almost 200 hits in one day from that post alone- and I know that people read the content, judging from comments. Not only I did not get a single click on the ads, but google says the ads did not publish on my readers’ views. Mind you, it was posted on their own platform…

Most of the clicks I make any money on now pay me US$ 0.01. Yes, a single cent.

The math does not add up. As they like to say in the business, the metrics require some explaining.

But there really isn’t anybody to talk about such discrepancies with. So one does not know how much the ads from which one gets commissions pay, one doesn’t know whether the views are being properly accounted for , and one gotta go with the flow. Insofar as I know, I am probably being paid 1% commission on clicks! So much for remunerating work.

That means that in order for you to be making any sizable amount of money from adsense, you might need something like 200k or 300k page views a month. Meaning that you probably have to post 100 things a day, to get that many clicks.

I imagine that high end publishers get a better deal. That is, people with 1 million page views a month, who are somehow in the media, or know the proper channels.

If you are reading this, you are unlikely to fall into any of these categories. You are better off moonlighting flipping burgers at McD. You will make more money and perhaps even eat a free BigMac.

 

 

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The age of time wasting

Ok. You might call me a hypocrite. After all, here I am writing this post, when I could be reading a nice book, hearing a nice song or watching crap on TV. Or watching my own bellybutton. Who knows, I could even be having real interaction with people, or volunteering for a good cause.

We live, however, in the age of time wasting. And people say they are bored all the time. I don’t get it.

That is, I suppose, because technology has made us privy to knowing how hundreds or thousands of people are doing, reading pretentious silly things on twitter, or finding out what is going on around the world almost on real time. So, in a very short period of time we have become spoiled by the onslaught of millions of pieces of information. When we are not absorbing things, often listening to the TV while texting or facebooking, we become immediately bored.

And most of the time we are doing a lot of that stuff, we are really wasting time, no more, no less.

There are more severe cases of wasting time. I noticed, for instance, that people spend inordinate amounts of time posting things on facebook, whether pictures or text. They stand to gain little or nothing from it. Ok, you might say, “you are a greedy dude, Jonas” why do you have to make something all the time?

I am not saying money, so don’t go the greed path.

Unless you are a celebrity, very few people really read what you write on FB, irrespective of how many friends you have. And in a matter of minutes, seconds, whatever you wrote becomes part of cyberhistory. And you are as lonely as you were before you wrote your self-styled stroke of genius.

If you want your thoughts be known, may as well write a blog (for free, by the way), then publish it on Facebook and twitter, if you must. With twitter at least the posts make into google. In FB, it stays in, and the only one taking advantage of your productivity (for the lack of a better word) is Facebook itself. Yes, you just become a writer of content for Facebook, in exchange for a couple of likes, while they collect the dough on your back. A Facebook slave, only they don’t even feed you or provide shelter, which even the worst slave master did!

So, the choice is yours. Do you want to waste your time, fine. But if you really believe you have something useful to say, don’t spent the rest of your days on Earth facebooking. Give it to the world!

The New Miami Times current crusade

The press likes to be seen as the benevolent, impartial fourth power, that brings real balance to the powers of the world. It turns out that more often than not, the press is just as partial as the other powers, often flexing its resources to defend itself or its friends, or attack its enemies.

In Brazil, for instance, Folha de Sao Paulo, the country’s largest newspaper, often attacks the Universal Church. The articles are portrayed as a defense of a helpless public, who supposedly is deceived by the church’s high handed and imaginative funding tactics.

It seems, however, that the newspaper’s real axe to grind is the fact that the church’s newspaper (which, by the way, has a larger circulation than Folha de Sao Paulo) is also called Folha! I wonder whether the paper would feel so strong about Universal, if the church’s newspaper had another name.

As for Globo TV, Universal is a threat because the head of the Church owns a TV Network, Record, currently ranked second in Brazil. Thus Universal is often featured in negative articles and pieces in Globo’s extensive TV and newspaper holdings. If Universal’s boss owned supermarkets I reckoned the church’s doings, misdoings and no-doings would not be reported so much by the media giant. Especially if the company were an advertiser.

By the way, the rest of the Brazilian media barely ever talks about the church.

It turns out that such use of the media is not exclusively inherent to South America.

About a week ago, the New Miami Times published an interesting article about the alleged expansion of child prostitution/slavery in the USA. The article pointed out that the national media had been persistently reporting that between 100,000 to 300,000 children are INVOLVED in child prostitution or used as sex slaves in the USA. As evidence against the exaggeration, the article showed that the number of child prostitution arrests in the entire country, last year, numbered less than a 1000. Still a lot, but a far cry from the hundreds of thousands claimed by media outlets such as CNN.

To make matters worse, actors Ashton Kuchter and Demi Moore are involved in a NGO which aim is to fight this “problem”, raising awareness to it, often claiming the exaggerated figure.
The article seems well researched, written, and a good case as to how the media could protect THE PUBLIC’s interests, in other words, prevent the public from being manipulated by myriad groundless or exaggerated “causes”.

Not so fast, cowboy!

The very next week, another reason for the original article appears. Among the outlets that were bombarded with criticism for promoting child prostitution was Craigslist, which was targeted by the national media in broadcasts and articles about the issue. It turns out that the company that owns the paper above has created a Craigslist look-alike, Backpage.com, having invested millions in the new venture.

One of the journalists making a name for herself with this story is a former local TV journalist, who is now at CNN. The newspaper and she do not seem to be the best of friends, and backpage.com has also been under scrutiny.

Which leads me to the conclusion that the paper is not really as interested in protecting the public against manipulation, as it is to protect its business interest in backpage.com.

That is a shame, a real shame. One way or the other we are being manipulated.

Hope there is not another World War

In England, during the World War, a lot of people had no access to something that is so necessary today, toilet paper.

Thus people improvised. As newspapers were still being published, they were cut into small pieces, and used for clean up.

That was not the only thing newspapers were used for. They were used by my grocer to package lettuce and other products. Even the butcher used newspapers as part of the packaging. Before more modern, plastic based padding, newspapers were also used as padding in packaging sent all over the place. With a great degree of efficiency.

Newspapers were also used to package garbage sent down the chute. To this day, we use to pad the cat litter box.

So, besides their usefulness as conveyors of information, newspapers served a host of other useful needs.

I hope no other World War comes our way, it will be very difficult to clean up after taking a dump using a computer screen.

On ignorance

I am marveled as to how people are ignorant about very basic things, and how much they don’t mind flaunting their stupidity for all the world to see. Facebook is a good place for it, btw.

I know that the Internet is full of misinformation. I would say there is more misinformation than good information in it, by a wide margin.  Some of the misinformation is placed there by well meaning, but ignorant people, and some of it is placed by people that know better, but have some type of agenda. Thus, if you look deep, you can find enough “evidence” to back up just about any argument you have, however faulty it might be.

I took to reading a book – yes, a paper book, they still exist, in spite of the efforts of fine folks and Barnes & Nobles, who after driving all competition to the ground are now closing shops all over. Anyway, the book is about the Black Death, the plague that decimated Europe’s population.

I had not read much about this matter, but something told me that a lot of the changes that shook the planet in the next couple of centuries were somehow connected to the Plague. My intuition served me right.

This is not the reason for this post. Well this post has no reason, really, it is seinfeldish.

At the Louvre museum in Paris, there is a painting called “A 40 year old woman”. No cougar this 40-year old woman. SHE LOOKED 75!!!

It turns out that people about 500 years ago did not live long. Sure, here and there a Michelangelo popped up, but people lived mostly Mozart’s lifespans. Women fared worst, for they normally married at 15 (again, some people insist the 18 year old legal age is a very ancient concept…) and by the time they were 30, had been pregnant so many times, and lost so many babies, that some just gave up the ghost in their  13th pregnancy! It was rather common for women to die in their 30s, leaving their husbands to marry another 15 year old, for anybody older than that was damaged goods. It was also common for women to go on menopause around that age.

Men did a little better, but not much. 45, 50 years of age was the rule. And I mean in Europe.

So, no wonder that people had to make their mark in the world real fast, and grow up faster. None of this “I AM SOOOOOOOOOO BORED” that i-phone, i-pad equipped 18-year olds utter today, as if they were seven. Men also started on their path to manhood early. And the brighter ones became very important adults by the time they were 20!

Now we live longer, and are pampered, sometimes even to our 20s. And most that make their mark, do so when they are 40-ish.

I actually looked very good compared to that 40-year old woman, and my wife looked swell. We are both in our fifties.

What irritates me is that besides all historical evidence, people insist that folks lived longer way back when, because “food was healthier”. Food supplies in Europe were limited for a very long time. The potato had not arrived, the tomato had not arrived, there was no pasta in Italy. A lot of people ate pork, and hearts exploded with cholesterol after a few decades. As a matter of fact, no soy oil, folks cooked on lard, thus the scant cardiac health!

People did not die so much of cancer because they did not live long enough to develop it.

And around that time, you could still pick up malaria in the Southern parts of Europe, just like you get in the Amazon and Papua New Guinea.

I will stop here. I  AM SOOOOOOOOOO BORED

 

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